Emirates has been the naming rights partner and front-of-jersey partner of Australia’s Super Rugby team based in Perth, Emirates Western Force, since 2006. The partnership will continue through the end of the 2013 season.
The introduction of the Emirates Western Force as an Australian Super Rugby franchise has taken the profile and interest in the code in Western Australia to a new level.
The Emirates Western Force participates in one of the toughest and highest-profile international competitions in the world.
The airline also sponsors the HSBC Sevens World Series Dubai event and US Rugby Sevens, as well as IRB Referees and Match Officials.