Emirates boasts a rich rugby heritage with its extensive portfolio of top-class rugby sponsorships. It first sponsored the RWC 2007 in France as a Tournament Sponsor, then became a Worldwide Partner for RWC 2011 in New Zealand, and recently became the first Worldwide Partner to sign an agreement for both Rugby World Cup 2015 and 2019, to be held in England and Japan, respectively.
Emirates strives to reflect the core values of the game and enrich the experiences of rugby fans across the globe. It has been the Title Sponsor of the Emirates Airline Dubai Rugby Sevens for over 20 years, helping to firmly establish this vibrant tournament as one of the best events on the HSBC Sevens World Series circuit. Emirates is also proud to sponsor the Emirates Airline Glasgow Sevens, the penultimate event on the annual series calendar.
Its partnership with USA Rugby has Emirates displayed on the uniforms of the US Eagles men’s, women’s, and Sevens rugby teams. Emirates can also be found at the center of the action at every international rugby match through its sponsorship of the IRB’s elite panel of referees—who always take to the field in their "Fly Emirates" uniforms.