As long-term supporters of rugby in Dubai, Emirates has been the title sponsor of the Emirates Airline Dubai Rugby Sevens for over 20 years, and the tournament has firmly established itself as one of the best on the HSBC Sevens World Series circuit.
The Emirates Airline Dubai Rugby Sevens celebrated its 44th year in 2012; Emirates has been supporting the event since 1988. As the second stop on the nine-leg HSBC Sevens World Series, the Emirates Airline Dubai Rugby Sevens brings over 1,750 rugby players and over 100,000 spectators through the gates at The Sevens Stadium, Dubai’s Emirates-sponsored premier sports and events venue. The 2012 Emirates Airline Dubai Rugby Sevens was won by Samoa, which defeated New Zealand in the final.
Emirates is also proud to sponsor the Emirates Airline Glasgow Sevens, the penultimate event on the HSBC Sevens World Series calendar. The inaugural event took place at Scotstoun Stadium in Glasgow in May 2012; a vociferous crowd watched New Zealand defeat England in the final with Samoa, Russia, and crowd favorites Kenya all picking up hardware on the first visit of the HSBC Sevens World Series to Scotland's biggest city.
The Emirates Airline Glasgow Sevens returns to Scotstoun Stadium May 4–5, 2013.