In December 2012, Emirates renewed its sponsorship deal with Arsenal, extending the airline’s relationship with the English Premier League club, which dates back to 2004. The new £150 million deal grants Emirates a five-year extension to its shirt partnership with the club until the end of the 2018–2019 season. As well as being one of the biggest deals in the history of the game, the agreement extends and deepens one of the strongest and most recognizable partnerships in world sport.
In addition to shirt sponsorship, Emirates is proud to hold the naming rights to Arsenal’s home ground, Emirates Stadium, a state-of-the-art 60,000-seat arena in North London. As well as hosting Arsenal’s home games, Emirates Stadium has hosted six international matches and a number of music concerts in recent years. As part of the renewed sponsorship deal, Arsenal’s home will continue to be known as Emirates Stadium until 2028.
Now in its seventh season, Emirates Stadium has proven to be a very good investment for Emirates, working globally across a network linking over 140 destinations in six continents. People around the world are truly proud to be associated with such an incredible project.
As three-time winners of the English Premier League and regulars in the UEFA Champions League, Arsenal is one of the best-supported clubs in the world, allowing Emirates to reach an international audience. Research shows that Arsenal has a phenomenal global fan base of around 27 million people, and Emirates is confident that it has found a true world leader to partner with on the international stage.
Emirates’ impressive soccer sponsorship portfolio includes a number of high-profile teams and events, including Asian Football Confederation, AC Milan, Paris Saint-Germain, Hamburger SV, Real Madrid, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup, and Zain Saudi Professional League.