Emirates has been the main sponsor of the Emirates Elite Panel of ICC Umpires since 2002, when the panel was formed to officiate Test Matches and One Day Internationals around the world.
The agreement sees the "Fly Emirates" logo displayed on umpire clothing and has helped Emirates achieve widespread visibility and media exposure to cricket fans around the world. In addition to providing branded clothing, as the official airline for all ICC travel, Emirates transports umpires around the globe.
Cricket forms an important part of Emirates’ sponsorship strategy. See also ICC & Cricket World Cups and Durham County Cricket Club.