Ever since Emirates first became involved in sponsorship, cricket has formed an important part of its strategy. Cricket offers a great synergy for Emirates in terms of the key cricket-playing nations and Emirates' major route networks.
Emirates’ cricket portfolio ranges from global to regional sponsorships, but all provide a powerful platform to connect with fans of the game. Emirates is proud to be associated with the International Cricket Council (ICC) and all their major events, including the ICC Cricket World Cup, ICC World Twenty20, ICC Champions Trophy, and the ICC elite panel of umpires.
In the UK, Emirates has also forged a strong partnership with Durham County Cricket Club, which includes naming rights to the Emirates Durham International Cricket Ground and the Durham Dynamos Twenty20 team.