Based in Melbourne, Collingwood Football Club is one of the most famous and widely supported sporting clubs in the Australian Football League (AFL) and across all sports in Australia. This popularity was enough to convince Emirates to become a Premier Partner of the club in 1999.
In 2000, Collingwood, nicknamed the Magpies, moved its home ground from its traditional suburban location in Victoria Park to the much larger venue of the Melbourne Cricket Ground, where the first team regularly draws crowds of over 70,000. Collingwood’s fierce rivalry with other Melbourne-based teams—Essendon, Richmond, and Carlton—often brings up to 100,000 fans to the impressive stadium.
The AFL season runs from March to September each year, with the Emirates logo proudly displayed on the front of Collingwood’s jerseys and shorts. In addition, Emirates branding is visible on Collingwood’s training apparel and around the Melbourne Cricket Ground.
Collingwood has won 15 VFL/AFL premierships and has contested more Grand Finals than any other club in the history of the sport.