Stockholm, the capital, makes a great starting point on your trip to Sweden, from the medieval cobbled streets of Gamla Stan to its nightlife scene that rivals the trendiest in Europe.
Despite its chilly winters, Sweden is a great destination for exploring the outdoors too. Visit during the summer, when the sun never seems to set, and traverse the archipelago of Stockholm by bike, or just relax with a picnic in the grounds of one of its castles.
Gothenburg isn’t quite as busy as the capital, but it’s home to just as much culture and plenty of style. Explore the city by hopping on the uber-efficient tram system to find great fashion boutiques, a thriving arts and music scene and an irresistible cafe culture. Don’t forget to partake in ‘fika’, the Swedish word for the action of drinking coffee and eating sweet treats while hanging out with friends.
Once you head out of the cities, the wilds of Sweden are like something out of a story book. Head to the north of the country, to Lapland, and you can visit the Sami, who have inhabited the world's Arctic regions for thousands of years. Historically, these indigenous people were a nomadic tribe that made their living from the reindeer industry, and a lot of them still embrace this traditional way of life. You’ll find the biggest Sami population in the village of Sirkas in Jokkmokk.
In the south, you should check out the fascinating destination of Malmö. It’s a small, friendly place with some very good restaurants, but what really makes it special are the initiatives to make this modern city as eco-friendly as possible. For example, there’s a disused shipyard that’s been converted into an incredible eco-living area.