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Emirates reveals new industry-leading screens for its inflight entertainment system, ice digital widescreen

3 June 2012

With new features and new children’s products to come, Emirates stays at the head of the pack inflight 

DUBAI, U.A.E., 31st May 2012: In its on-going efforts to invest in the latest entertainment content and newest systems, Emirates has recently upgraded the hardware on its new Boeing 777 fleet to bigger, much wider, and digitally-enhanced screens for its winning inflight entertainment system ice (Information, Communication and Entertainment); bringing it in premium quality to every seat in Emirates First, Emirates Business, and Economy Class.

Emirates Media Player

Screenshot of the enhanced screens and handsets.

Passengers will now be able to enjoy Emirates’ award-winning entertainment with wider personal TV screens: 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class-an increase from the 10.9 inch screen-making the latter the biggest in the world. Additionally, Emirates’ new screens feature high definition (HD) resolution, developed by Panasonic Avionics Corporation (Panasonic), making it one of the world’s first commercial airlines to install such state-of-the-art technology. With the new cutting-edge HD-enabled screens, Emirates passengers will now enjoy video content in bright, vivid colour and ultra-sharp detail.
The new hardware will complement Emirates new, enhanced Graphical User Interface (GUI), developed by Panasonic and Emirates, which was recently launched and designed specifically to make content and system features easier to navigate; bringing the huge range of choice across information, communication and entertainment to the passenger’s fingertips. Through a staggering choice of over 1300 channels of entertainment, including over 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical, ice Digital Widescreen provides passengers with one of the world’s best inflight experiences.

The GUI, which is unique to Emirates, includes a wide range of advanced capabilities that enhances the distinctiveness and elegance of Emirates’ inflight system, ice Digital Widescreen. The new experience includes the ability to move around the entertainment system by “swiping” or “scrolling”, just like a consumer tablet device and discovering the vast library of media and entertainment that is available on Emirates, send SMS and email messages, explore the moving map application, watch the in-flight landscape cameras, and access live text news.

The enhanced screens and GUI will be introduced on all new Boeing 777 joining the Emirates fleet and subsequently over the next year on Emirates’ A380 aircraft. The system will be available in all classes of service, an Emirates standard. 

“Emirates’ goal is to ensure maximum comfort and choice for passengers during their in-flight entertainment, communications and inflight experience,” said Adel Al Redha, Emirates Executive Vice President Operations and Engineering. “In this, like other areas of its operation, Emirates seeks to lead the industry; enabling our customers to get the very most out of their Emirates journey.”

As a top airline for family travel, the new ice system is an integral part of providing an entertaining experience to Emirates’ young ‘globalistas.’ The children’s travel experience will soon be further enhanced with a complete range of new toys aimed at both pre-school and older children. Pre-school children can look forward to a range of colourful monster characters in the exclusively designed ‘Fly With Me Monster’ collection. For older children, Emirates will soon offer a range of new products co-designed with iconic brand Quicksilver which include a branded travel journal, wallet and playing cards. This new offering along with an existing dedicated children’s menu onboard with its own colourful livery, will provide for an entertaining and memorable travel experience for Emirates’ young passengers.


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