Emirates through the theirits frequent flier programme Skywards, is an official partner of the multi-award winning Skywards Dubai International Jazz Festival hosted at the Dubai Media City Outdoor Amphitheatre.
As one of the Middle East's premier music festivals, the Skywards Dubai International Jazz Festival attracts over 30,000 visitors (record in 2009) to two stages with over 12 performances featuring more than 120 international artists. In recent years, the Skywards Dubai International Jazz Festival has seen performances from artists as diverse as John Legend, David Gray, ELO, Freddy Cole, Kool and the Gang and James Blunt.
Skywards was announced as the title sponsorship of the Skywards Dubai International Jazz Festival in 2003. Although Skywards takes centre stage with this event, Emirates is also a major sponsor of the Jazz Festival.