Emirates is currently Official Sponsor of 10 golf tournaments around the world.
Dubai Desert Classic
Emirates has been the Official Carrier for the annual Dubai Desert Classic since 1989. The tournament promotes the best of professional golf by bringing the game's top names to Dubai for the Middle East swing of the European PGA tour. Emirates’ current deal includes sponsorship of the tournament from 2007 to 2010 which is played on the "Majlis" course at Emirates Golf Club.
Dubai Ladies Masters
Emirates is the Official Airline for the 2007, 2008 and 2009 professional tournament that is played at the Emirates Golf Club. This Masters tournament carries a total purse of €500,000 and this is the first Ladies European Tour event to be held in the Middle East.
Malaysian Open
Proud sponsor Emirates is the Official Airline of the 2007, 2008 and 2009 Maybank Malaysian Open, which is co-sanctioned by the PGA European and Asian Tours. This Malaysian Open is played at the Kuala Lumpur Golf & Country Club (KLGCC) and carries a total purse of US$1.25 million.
Hong Kong Open
The Hong Kong Open is a golf tournament which is co-sanctioned by the Asian Tour and the European Tour. Emirates has a contract as a tournament sponsor up until 2008.
BMW Asian Open
Asia’s most prestigious golf event held annually in Shanghai at the exclusive Tomson Golf Club in Pudong, Shanghai. As Official Airline, Emirates is able to offer guests the opportunity to rub shoulders with some of golf’s greatest stars, including Greg Norman, Nick Faldo and Ernie Els in previous years. Emirates will continue to support the event through 2008.
BMW International Open
Emirates has been the Official Airline for the BMW International Open which occurs annually at the Golfclub Muchen-Nord Eichenreid, on of the Bavarian capital’s top venues. Emirates has supported the event since 2003 and will continue to do so through 2009. The event has hosted some of the top names in golf including the popular American John Daly and is always a highlight of the PGA European tour.
Austrian Open
As Official Airline for the tournament since 2006, Emirates has seen the growth and expansion of one of the European Tour’s newest events. Now a fully sanctioned European Tour event with Colin Montgomerie as the event ambassador, the tournament has developed into one of the season’s most exciting tournaments. Hosted at the stunning Fontana Golf Club just outside of Vienna, the event offers Emirates the opportunity to invite guests to play in the Pro Am and enjoy the spectacular hospitality setting.
Volvo Masters of Asia
Volvo Masters of Asia makes its third successive visit to the Thai Country Club later this year, when once again the cream of the Asian Tour’s players will compete in what is the season-ending Tour Championship. Emirates will be the Official Airline for the first time in December 6-9th 2007 for the event which features the top 60 players from the Order of Merit and will boast prize money of US$750,000 – an increase of US$100,000 from last year.
Hero Honda Open
Emirates has signed a one year agreement to sponsor The Hero Honda Indian Open taking place in October 2007. It is the oldest international golf tournament in India and is one of the major events in the Asian PGA Tour.
Australian PGA Championship
The Australian PGA Championship is the country’s oldest professional golf tournament and continues Emirates’ support of great Australian and international sporting events. As Official Airline for the first time in December 2007, the event is part of the PGA Tour of Australasia and will be played at the Hyatt Regency Coolum, which boasts a superbly challenging and very beautiful 18 hole course.
Players
Full sponsorship of Ross Bain, Simon Dunn and Yasin Ali for the 2007 Asian Tour Season. All three professionals are based in Dubai. Ross and Simon are both products of the Dubai Junior Golf Development Programme.
Dubai Golf
A three-year commitment with Dubai Golf includes the sponsorship of the the Big 5-0, a celebrity charity event held bi-annually to raises money for the UK based SPARKS Charity. The agreement with Dubai Golf as their Preferred Airline helps promote Emirates internationally through all industry trade shows attended by Dubai Golf, as well as locally through both local and international branding opportunities.