Emirates is an official FIFA Partner from 2007 to 2014. The world’s fastest growing airline holds rights to all FIFA events during this period. This includes both the 2010 and 2014 FIFA World Cups, as well as the FIFA Confederations Cup, FIFA Club World Cup, the FIFA U20 and U17 World Cup, the FIFA Women’s World Cup, FIFA U20 Women’s World Cup and the FIFA Beach Soccer World Cup. Through this deal Emirates benefits from enhanced global media exposure, and an association with FIFA’s special events and development initiatives.
2006 FIFA World Cup, Germany
Emirates was the first airline to sponsor the world’s premier football tournament which ran from 9th June to 9th July, 2006. Emirates featured on all 2006 FIFA World Cup publicity material including perimeter boards in 12 stadiums throughout Germany and a ticketing and hospitality facility for all matches in the tournament. Official Partner Agreement also featured a complete media rights package, which included branding on the official FIFA.com and FIFAworldcup.com websites.