Cricket offers strong synergy for Emirates, in terms of the key cricket playing nations and its major route networks across Asia, Australasia and the UK. As such, cricket has formed an important part of our sponsorship strategy – providing us with a powerful platform to connect with fans and communities.
Emirates is proud to be associated with the International Cricket Council (ICC) and all their major events including the ICC Cricket World Cup, ICC World Twenty20 and the ICC Champions Trophy. The ICC partnership also sees Emirates featured on the official kit of the ICC elite panel of Umpires.
In the UK, Emirates has forged strong partnerships with Durham County Cricket Club and more recently with Lancashire County Cricket Club. These deals include naming rights to both clubs’ playing grounds; the Emirates Durham International Cricket Ground and Emirates Old Trafford, as well as branding on their respective T20 team shirts. On a tournament level, Emirates is proud to be Title Sponsor of the Emirates Airline Twenty20, which brings successful County Cricket Clubs to Dubai to compete for the coveted T20 trophy.
At a grassroots level, the Emirates Airline ARCH Trophy is a cricket competition contested by schools in the UAE.