Emirates is proud to be the Official Airline of the Rogers Cup, an annual tennis tournament held in Canada. The Rogers Cup is unique by virtue of the men’s and women’s tournaments now being held during the same week in August, and by the fact they rotate year-to-year between the cities of Montreal and Toronto. For tournaments which fall on odd numbered years, the men's Rogers Cup is held in Montréal, while the women's Rogers Cup is held in Toronto, and for even-numbered years the format is reversed.
The Rogers Cup is an important tournament and attracts the top names in both the men’s and women’s game due to the stature of the event. The men's Rogers Cup is a Masters 1000 event on the ATP tour whilst the women's Rogers Cup is a Premier 5 tournament on the WTA schedule.
Emirates’ ongoing sponsorship of the Rogers Cup has seen a number of unique activations introduced across the two tournaments. Emirates now runs a couple of CSR programmes in the form of coaching clinics and the racquet return scheme and also fan engagement activities through the Emirates Fastest Serve and instadia promotions. The 2011 Toronto event also saw a fly over on Emirates day by an A380, Emirates’ flagship carrier.
Emirates’ tennis sponsorship portfolio also includes the Emirates Airline US Open Series, Dubai Tennis Championships as well as BNP Paribas Open.