The former Indian Wells Masters, which is now called the BNP Paribas Open, is an annual tennis tournament held in Indian Wells, California for which Emirates is the Official Airline.
The BNP Paribas Open takes place in March every year and is a two-week combined Masters 1000 ATP World Tour and WTA Premier event featuring the top men’s and women’s players. The BNP Paribas Open is played on hard courts and is the best attended tennis event outside the four Grand Slam tournaments, with over 300,000 visitors across the duration of the 14 days’ play.
Throughout the sponsorship term of the BNP Paribas Open, Emirates has been delivering a number of initiatives to engage event spectators and local communities. Key highlights include instadia promotions, coaching clinics, Emirates VIP Garden Club and Emirates racquet return and Fastest Serve programmes all of which have brought fans closer together and allowed them to experience the unique excitement of this prestigious event.
Emirates’ tennis sponsorship portfolio also includes the Emirates Airline US Open Series, Dubai Tennis Championships as well as Rogers Cup.