Emirates has been the naming rights partner and front of jersey partner of Australia’s Super Rugby team based in Perth, Emirates Western Force, since 2006. The partnership will continue until the end of the 2013 season.
The introduction of the Emirates Western Force as an Australian Super Rugby franchise has taken the profile and interest in the code to another level in Western Australia.
The Emirates Western Force participate in one of the toughest and highest profile international provincial competition in the world.
The airline also sponsors the IRB Sevens World Series Dubai event, US Rugby Sevens as well as IRB Referees and Match Officials.