Emirates has been a sponsor of Paris Saint-Germain since 2005 and the main shirt sponsor since 2006. A renewal of that commitment on 17th May 2013 sees the airline remain Official Shirt Sponsor of the 2012/2013 Ligue 1 Champions Paris Saint-Germain until the end of the 2018/2019 season.
The announcement was revealed by Thierry Antinori, Emirates Executive Vice President Passenger Sales Worldwide and Nasser Al-Khelaïfi, President of Paris Saint Germain, during a press conference held in Parc des Princes Stadium in Paris.
“This agreement strengthens the relationship between Paris Saint-Germain and Emirates and gives to each partner the opportunity to achieve worldwide brand recognition, simultaneously enhancing the image of each partner through increased global awareness,” said Mr Al-Khelaïfi.
“This is the perfect time for Emirates to re-sign with Paris Saint-Germain given the club’s new international players and ongoing success in the French championship, as Ligue 1 Champions, as well as the European championship. Our sponsorship of Paris Saint Germain is a strong platform to further extend our brand presence in France, as well as the many other football focused nations that we fly to globally,” said Mr Antinori.
As a result of the partnership, Emirates will continue to enjoy highly visible branding in Parc des Princes stadium, Paris Saint-Germain’s stadium, as well as the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.
“Paris Saint-Germain’s growing international presence fits perfectly with our own rapidly expanding worldwide network. This partnership represents a strong combination of two global brands that share the same passion for success and growth, offering an international reach well beyond football and aviation. In a short time Paris Saint Germain has positioned itself as the most popular French football club in the world and we are incredibly proud to be their partner,” added Mr Antinori.
Paris Saint-Germain is an integral part of Emirates’ sponsorship portfolio comprising top sporting teams and tournaments as well as high profile cultural events around the world.