Dubai shopping offers amazing opportunities. The age-old souks, ultra-modern shopping malls and promise of tax-free prices redefine the whole concept of retail therapy. Dubai is known as the shopping capital of the Middle East, and the best bargains are generally in the souks. Even luxury items such as carpets, electronics, gold and textiles can be bought relatively cheaply if you know where to look when you are shopping in Dubai. No wonder that for many, Dubai shopping is practically a way of life. In January, Dubai hosts the biggest shopping and entertainment festival of the year. This month-long extravaganza is packed with exclusive offers, fun family activities, world-class events and prizes of cash, cars and gold.