Since Emirates first became involved in sponsorship, cricket has been a fundamental part of its strategy. Cricket offers great synergy for Emirates in terms of the key cricket nations, its reach and Emirates’ major route networks.
Emirates cricket portfolio ranges from the global to regional sponsorships, but they all provide a platform to connect with fans. Emirates is proud to be associated with the ICC and all their events which include the Cricket World Cup, World Twenty20 and the Champions Trophy and the ICC elite panel of umpires.
Emirates has also forged strong relationships with the Durham County Cricket Club which includes naming rights to the Emirates Durham International Cricket Ground and Lord’s Taverners cricket team which is a UK-based charity.