Emirates is proud to be the Official Airline of the Rogers Cup, an annual tennis tournament held in Canada. The Rogers Cup is unique by virtue of the men’s and women’s tournaments now being held during the same week in August, and by the fact they rotate year-to-year between the cities of Montreal and Toronto. For tournaments which fall on odd numbered years, the men's Rogers Cup is held in Montréal, while the women's Rogers Cup is held in Toronto, and for even-numbered years the format is reversed.
The Rogers Cup is an important tournament and attracts the top names in both the men’s and women’s game due to the stature of the event. The men's Rogers Cup is a Masters 1000 event on the ATP tour whilst the women's Rogers Cup is a Premier 5 tournament on the WTA schedule.
Emirates’ ongoing sponsorship of the Rogers Cup has seen a number of unique activations introduced across the two tournaments. The Emirates Returns CSR programme is run during the tournament each year alongside the fan engagement activities and instadia promotions.
Emirates’ tennis sponsorship portfolio also includes the Dubai Tennis Championships, US Open and the US Open Series, Internazionali BNL d'Italia, BNP Paribas Open, Barcelona Open, Roland Garros and the ATP World Tour.