In May 2012, Emirates entered another big hitting sponsorship in Italy by supporting the Internazionali BNL d'Italia (Italian Open) in a deal which runs until 2014.
The Internazionali BNL d'Italia is regarded as the most prestigious clay court tennis tournament after the French Open and Emirates is proud to be the Official Airline and Premier Partner of the annual event. Emirates’ three-year agreement with the Internazionali BNL d'Italia includes court branding, advertising, player access, a commercial booth, tournament hospitality and on-site sponsorship activation activities.
Emirates’ partnership with the Internazionali BNL d'Italia is its second major sponsorship commitment in Italy after AC Milan, with whom Emirates currently holds shirt sponsor status.
Emirates currently offers 42 flights a week into Italy; double daily to Milan, Venice and Rome, which includes an A380 service. Milan will be served three times from 1st June 2012 and a third daily flight linking Rome and Dubai will be added from 1st October 2012.