Emirates first signed its sponsorship agreement with Paris Saint-Germain in 2005, followed by a shirt sponsorship which started in 2006. Paris Saint-Germain has been an integral part of French football’s long and illustrious history and the club enjoys a strong fan base, not just within France but also across the globe. This partnership represents a perfect combination of two global brands able to unite and engage worldwide fans. For the Club’s first Asian tour last July, Emirates presented the first branded aircraft in the colours of the club and connected fans in Hong Kong and Beijing to their footballing passions.
As a result of the partnership, Emirates continues to enjoy highly visible branding in Parc des Princes stadium, Paris Saint-Germain’s stadium, as well as the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.
Paris Saint-Germain is an integral part of Emirates’ sponsorship portfolio comprising top sporting teams and tournaments as well as high profile cultural events around the world.