Emirates has had a long-standing relationship with the Dubai Tennis Championships, also known as the Dubai Duty Free Tennis Championships, since the tournament’s inception in 1993. The annual tournament is played on the hard courts of the Dubai Tennis Stadium which has been voted “Best Venue” by players on the ATP World Tour for three consecutive years. It was only in 2001 the women’s Dubai Tennis Championships was added to the overall event schedule.
The two-week Dubai Tennis Championships is hosted in late February/early March with the first week being the women’s tournament and the second week the men’s tournament. The Dubai Tennis Championships is an important event for the elite tennis players with it holding a Masters 500 status on the ATP Tour and a Premier Event on the WTA Tour.
Since the start of the 2000’s, the Dubai Tennis Championships has been dominated by a few names in both the men’s and women’s game. Swiss Roger Federer has amassed five titles – most recently in 2012 – while Serbian Novak Djokovic won his fourth title earlier this year. On the women’s side Belgian Justine Henin has secured four Dubai Tennis Championships titles and American Venus Williams a double.
Emirates’ tennis sponsorship portfolio also includes the Rogers Cup, US Open and the US Open Series, Internazionali BNL d’Italia, BNP Paribas Open, Barcelona Open, Roland Garros and the ATP World Tour.