On June 14, 2004 in Auckland, Emirates airline President Tim Clark and Team New Zealand announced the launch of Emirates Team New Zealand, which will be dedicated to mounting a challenge for the America’s Cup in 2007, the world’s oldest sports trophy and premier sailing event.
Emirates recently signed a three year extension to the agreement in Auckland. On behalf of the company, Gary Chapman, President Group Services, said: ”We saw a fabulous 33rd contest for the America’s Cup, with Emirates Team New Zealand winning the Louis Vuitton challenger series and then putting up a fantastic effort in the America’s Cup challenge itself. We were as inspired by this great challenge as much as the New Zealand public was and we are delighted to once more get behind Emirates Team New Zealand with this TP52 initiative, and beyond to 2011.
“Emirates Team New Zealand has proved its worth on the water as a real competitor, and, it is fair to say, it surpassed our international expectations promotionally on the global stage as a brand builder.
“Our participation has also underlined our commitment to the New Zealand market, in which we are now a key player with four wide-bodied services a day from New Zealand to Dubai and beyond via Australia.
“When we first backed the team in 2004 we saw in it many features that we could relate to, including its drive, focus and competitiveness. The team continues to also seek excellence in all aspects of its operation and in all these respects we feel there a strong compatibility with Emirates airline as an award-winning international airline.”