Emirates® is title sponsor of the pre-season tournament held at Arsenal FC’s home ground, Emirates Stadium. In July 2007, the inaugural tournament was held over the weekend of 28 and 29 July, as two games were played on both Saturday and Sunday - over 110,000 people attended across the two days. The tournament featured four of Europe’s top teams including Arsenal FC and Paris Saint Germain, both of whom are sponsored by Emirates®, as well as Valencia and Inter Milan. Arsenal were the first team to win the tournament in 2007. In 2008 another Emirates® sponsored team Hamburg SV won the tournament which also featured Arsenal, Real Madrid and Juventus.
The tournament returns on the 1st and 2nd August 2009 with another fabulous all star line up. Details of which will be announced shortly.