Emirates became Title Sponsor of Kings XI Punjab IPL team in April 2009. The Kings XI Punjab is one of the eight competing cricket franchisees of the Indian Premier League, based in Mohali, representing a huge catchment area of Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir.
Owned by actress Preity Zinta and businessmen Ness Wadia, Karan Paul and Mohit Burman, the Kings XI Punjab are captained by batting sensation Yuvraj Singh and coached by former Australian all-rounder Tom Moody. The squad line-up includes a number of legendary players such as Brett Lee, one of the world’s fastest bowlers, Sri Lankan pair Mahela Jayawardene and Kumar Sangakkara, Indian all-rounder Irfan Pathan, Australia all-rounder James Hopes and Durban-based Yusuf Abdulla.
In addition to the prominently branded shirts, Emirates is entitled to 30 corporate hospitality passes per home game, branding within stadia, player access, branding in collaterals and team website, cabin crew appearances and signed merchandise.
With cricket being the number one sport in India, it was only natural for Emirates to form a partnership with one of the leading teams in the Indian Premier League; a tournament that invokes such passion among cricket fans all around the world. This three-year sponsorship commitment (from 2009 - 2011) will allow Emirates to become closer to our customer base in one of the most important regions on our network.