The Hong Kong Open, co-sanctioned by the European Tour and the Asian Tour, was founded in 1959 but has been part of the European Tour schedule only since 2001, with the exception of the 2013 season.
With a prize pot of USD 2,750,000, the UBS Hong Kong Open attracts some of the best players from around the world and provides a great platform for Emirates to profile its brand to a global golf audience. Since obtaining European Tour status, the event has been played at the Hong Kong Golf Club in Sheung Shui, New Territories.
The UBS Hong Kong Open, which is hosted annually in November or December, is one of the final tournaments on the European Tour schedule. Over the years, many of the world’s best golfers have won the UBS Hong Kong Open, including Bernhard Langer, José María Olazábal, Greg Norman, Tom Watson, Pádraig Harrington, Colin Montgomerie, and Rory McIlroy. In 2012, Spain’s Miguel Ángel Jiménez won the tournament for the third time with a one-shot victory over Fredrik Andersson Hed.
Emirates also sponsors the BMW International Open, the DP World Tour Championship , Alstom Open de France, Maybank Malaysian Open, Lyoness Open, the Irish Open, Ballantine’s Championship, the WGC-HSBC Champions, the Boeing Classic, the Thailand Open, the Emirates Australian Open, and the Australian PGA Championship.