Soccer is a truly global sport and consequently has always been an important strand in Emirates’ sponsorship portfolio. Through the acquisition of sponsorship rights with governing bodies and leading club teams, Emirates has arguably become one of the most prominent brands in soccer.
Emirates has an equally impressive portfolio of sponsorships at the European club level, with partnerships including AC Milan, Real Madrid, Paris Saint-Germain, and Arsenal. In 2004, Emirates and Arsenal Football Club signed the biggest club sponsorship in English soccer history. The deal included naming rights to the club's new stadium, now known as Emirates Stadium, as well as an eight-year shirt sponsorship deal beginning with the 2006–2007 season. A partnership with the Asian Football Confederation allows Emirates to be visible in important markets in Asia.