Soccer is a truly global sport and consequently has always been an important strand in Emirates’ sponsorship portfolio. Through the acquisition of sponsorship rights with governing bodies and leading club teams, Emirates has arguably become one of the most prominent brands in soccer.
Emirates’ sponsorship of FIFA is central to its soccer strategy, facilitating connection with football fans across the world through events such as the FIFA World Cup, the FIFA Women’s World Cup, and the FIFA Club World Cup. A partnership with the Asian Football Confederation allows Emirates to be visible in important markets in Asia.
Emirates has an equally impressive portfolio of sponsorships at the European club level, with partnerships including AC Milan, Real Madrid, Paris Saint-Germain, and of course Arsenal. In 2004, Emirates and Arsenal Football Club signed the biggest club sponsorship in English soccer history. The deal included naming rights to the club's new stadium, now known as the Emirates Stadium, as well as an eight-year shirt sponsorship deal beginning with the 2006–2007 season.