São Paulo is a city of contrasts. Watch life as it happens, and delve into the city’s many varied and spectacular attractions, vibrant fashion, music scenes and beaches to rival Rio’s best. Experience the colourful Brazilian carnival atmosphere in the city’s day-to-day life.
São Paulo’s unique fusion of cultures is reflected in the city’s music and dancing scene, most famously the Samba beat. Bordered by beautiful coastline, rich in imaginative cuisine and art, São Paulo state is the perfect place to experience pure fun and its capital, São Paulo, is the perfect starting point.
Plenty to do and see
With a bursting population, bustling business district, 70 museums, 120 theatres, 50 parks, 30 cinemas, 15,000 bars and endless coastline, there is never a shortage of sights and activities in São Paulo.
If it's passion you're after, be sure to see a football game at one of the city's many stadiums. The big teams are Corinthians, Santos (Pele's former team), Palmeiras and São Paulo.
Music
The city's passion and energy is encapsulated in the Samba music that can be heard year-round across São Paulo.
For a complete cultural experience, the Samba de Roda is a unique festive event of music, choreography and poetry born from the dances and cultural traditions of newly arrived Africans who lived in the region of Reconcavo.
Dining
Viva diversity! Thanks to the city’s immigrant history, São Paulo can boast the continent’s best eating experiences. São Paulo truly is the world on a plate. Some famous restaurants include Spot! and La Arena Parrilha.