Football is a truly global sport and consequently has always been an important strand to Emirates’ sponsorship portfolio. Through the acquisition of sponsorship rights with governing bodies and leading clubs teams, Emirates has arguably become one of the most prominent brands within football.
Emirates has an equally impressive portfolio of sponsorships at European club level with partnerships including AC Milan, Real Madrid, Paris Saint-Germain and Arsenal. In 2004, Emirates and Arsenal Football Club signed the biggest club sponsorship in English football history. The deal included naming rights to the new stadium, which is known as the Emirates Stadium, as well as an eight-year shirt sponsorship deal from season 2006/07. A partnership with the Asian Football Confederation allows Emirates to be visible within the important markets in Asia.