In 2010 Emirates signed a six year sponsorship deal to become the Official Shirt Sponsor of Durham County Cricket Club’s limited over team, the Durham Dynamos. Additionally, Emirates agreed naming rights to Durham’s Riverside Stadium, subsequently renamed the Emirates Durham International Cricket Ground.
Emirates Durham International Cricket Ground is a world class sporting and music venue which regularly attracts visitors from all over the world. As well as hosting all of Durham’s home games, 2013 also saw the ground host one of the Ashes test matches.
Durham Dynamos are one of the leading teams in the Twenty20 format of the game, which has seen a massive growth in popularity in the UK over recent years. The association with Durham Country Cricket Club provides Emirates with a platform to engage cricket fans across the UK and especially in the North East of England, an important region for Emirates with daily flights operating from Newcastle.
Emirates also sponsors Lancashire County Cricket Club, the Emirates T20 and Pro-Arch schools tournament and is a partner of the ICC and the sponsor of the Emirates Elite Panel of ICC Umpires.
To promote their sponsorship of both Durham CCC and Lancashire CCC, Emirates launched The Durham Lancashire Emirates Trophy to be played for when both teams meet each other in the English Twenty20 league.